Business owners can now create product catalogs directly in WhatsApp
Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app.
As explained by WhatsApp:
"Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website."
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