By signing up for a paid marketing solution, you can get as many free business opportunity leads as you like. When people sign up for paid marketing, there are two options for them. The first option is to sign up for a paid list and the second option is for them to opt in. But for many people, they do not want to take the trouble of building a list, as they will have the option of opting out at any time of their own choice. This is because when you have an opt-in list, you have the option of reaching millions of people every day with your product. Many of the paid lists available are opt-in lists. You will have the freedom to choose how much and what to pay for your visitors to take advantage of the option of opting in. If you want to get more business opportunity leads, you should have a freebie. A freebie is a great way to generate a lot of opt-in leads for free. This type of opportunity leads is known as permission based marketing leads. This is because you are allowing other people to use your marketing information to make money. These marketing opportunities come in many forms, some of which are subscription based marketing and others are not. The subscription-based marketing is where you subscribe to a list that will give you a list of people who are interested in subscribing. So you will be getting lots of opt-in leads each month. This kind of marketing is known as permission-based marketing because you are giving other people the right to use your email list to make money, but you are doing this at no cost.